Observe closely, look for the cues, understand the problem, absorb, synthesise
Listen to all that is spoken, unspoken with the ear close to the ground, discover new
Experience the problem or scenario in person, live it
Through our Design Process we ensure that every project is given a thorough check at every level. The process ensures that a product idea goes forward only if it is creatively and technically sound.
We first identify our target users and their needs through market research and analysis. We then study the product’s functioning and criticize its strengths and weaknesses. Flow charts are created to illustrate typical usage scenarios. Common assumptions are established to guide the design process, guaranteeing that the final product meets the users’ requirements.
In the concept development phase, we pool our creative resources to generate innovative ideas for the product or system. We explore various forms, functions, color schemes, ergonomics, and materials to create a comprehensive design concept. Through brainstorming and sketching we refine our ideas and select the most promising concepts. Our goal is to design a product that delivers an exceptional user experience, is functional, and meets business objectives.
Once we have a clear direction, we translate the sketches into renders, which provide a more accurate representation of the final product. We then carefully review and analyze the renders to select the best concept(s) to move forward with. Finally, we detail the final visual form and functioning of the selected concept(s), ensuring that every aspect of the design is thoroughly considered and easily translatable into a physical prototype.
Engineering detailing is done to streamline the product for assembly. Tech drawings and specs are created, and the engineering team works with designers and manufacturers to ensure efficient and cost-effective production while maintaining performance standards. Simulations and tests are conducted to validate the design and identify potential issues.
Prototype development creates a physical, working model of the design, enabling testing and validation. It identifies issues and areas for improvement, offering valuable insights for refinement.
We provide T1 inspection, debugging, and optimization services to ensure your product works perfectly. We use state-of-the-art tools and techniques to identify and resolve issues, and deliver a high-quality product that exceeds your expectations.
Let’s work together!
Transform your brand experience from commencement to delivery with solutions that resonate on a grand scale.