Branding a healthcare range

We developed the identity design for a range of medical devices in the intrauterine segment, creating a cohesive brand naming system for products such as Esa (uterine sound), Etherena (insertion system), and Eloira (hormonal intrauterine system). These products collectively form the Intrauterine Enablers (IUE) system, developed by Ticket Design for Pregna International Ltd.

These products are now sold worldwide, making a high impact with their unique patented design. They stand out as the first in their category to offer aseptic, single-hand operation, improving ease of use for healthcare professionals. The branding strategy not only emphasized the product’s innovation but also positioned Pregna International Ltd. as a leader in intrauterine solutions.

Why Branding Matters in the Medical Devices Market

The intrauterine device (IUD) segment is a highly regulated and competitive domain in reproductive healthcare, dominated by established global brands. Given the stringent medical standards and healthcare professionals’ reliance on trusted brands, branding plays a crucial role in gaining credibility, ensuring adoption, and differentiating from competitors.

For an Indian company, standing out means more than just product innovation—it’s about creating a recognisable and trusted brand that meets international quality benchmarks while delivering affordable and accessible solutions. By leveraging a strong brand identity, Pregna International Ltd. has been able to compete on a global scale, reinforcing India’s position as a serious player in medical device innovation.

Logo Design & Visual Identity

Each product in the IUE system was given a distinctive identity, ensuring brand consistency while resonating with healthcare professionals and women patients.

Esa

The color palette includes deep magenta reinforcing precision and reliability. The design ensures visibility across various medical packaging formats and retains its clarity in single-color usage​

Etherena

With vibrant purples and pinks the logo conveys a balance of technology and human-centered care. The visual identity follows strict branding guidelines for medical environments​.

Eloira

The logo uses shades of purple symbolizing trust, care, and empowerment. Designed for clarity and professionalism, the logo is intended to be used on a white background to maintain visual integrity​.

Together, the Eloira, Esa, and Etherena branding ensures a strong, recognisable presence in the global reproductive healthcare market, allowing Pregna International Ltd. to set new standards in intrauterine solutions.