We collaborate with clients and their teams to develop innovative products and systems across different industries.
From simple writing instruments and kitchenware to advanced electronics such as smartphones, TVs, medical equipment,
and industrial machinery. Lately, we’ve focused on creating personal and professional communication devices utilizing touch, voice, video, and location tracking tech.

We understand human behavior, usability, adaptation of technology for consumer use. This helps us establish relevance of the product in the market at one end and our understanding of manufacturing, production and engineering helps us make a robust, producible and sustainable product for the long run.

We work on visual design, information architecture, user interaction design, usability and accessibility to create easy to use delightful visual and usable interfaces and experiences for any information being present to the end user.

Having worked and created several products in the human factors and ergonomics domain for more than a decade user experience design is a natural extension of our services for the physical meets digital world. We work on human computer interaction at the product as well as the system level for software and product interfaces across domains.

We offer a range of branding services, including product and brand naming, logo design, corporate identity development, marketing collateral creation, and visual brand language definition. We can also help establish master guidelines to ensure consistent brand application across all channels. We also design packaging for consumables in the FMCG, institutional as well as consumer space. We work with various forms of packaging and dispensing systems ranging for diverse brands of chemicals, shampoo, liquor, talc, oils with hard and flexible packaging like pouches for liquids, powders, gels, ointments, tablets, and capsules.